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THE SMART LOCAL PTE. LTD.

THE SMART LOCAL PTE. LTD.

TheSmartLocal is an independent media publisher that locals trust for hyper-local information on what to do in and out of their country. We share this through the 4 biggest digital platforms in Singapore – our website, YouTube channel, Facebook page, and Instagram. Our website is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.


We create high-quality hyperlocal content for our viewers, which in turn attracts advertisers who like our brand safe and positive image. We provide a one-stop service to clients. We help ideate and conceptualise campaigns, create content assets through editorial and video, and then distribute these to the relevant channels in our ecosystem. Other services include white label content work, social media management, and ad optimisation services


Today, TheSmartLocal reaches over 3 million Singaporeans each month, and our group collectively hits over 15 million pageviews monthly. Businesses looking to work with us can check out our advertising services provided. Apart from TSL, we’ve also grown sister brands under our group with their own specialised target audiences and media kits. As of 2020, all our media publishing brands are profitable.





  • TheSmartLocal – Hyperlocal lifestyle

  • Eatbook.sg – Hyperlocal food

  • MS News – Hyperlocal news

  • ZULA – Hyperlocal female lifestyle

  • Wiki.sg – Hyperlocal facts

  • TelegramCo.sg – 300,000+ Hyperlocal follower network

  • InsightsRN – Data analytics tech

  • TSLoffice.com – Custom HR/project management tech

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