Identify prospective customers, lead generation and conversion
Contact new and existing customers to discuss needs
A good sales and marketing staff
Interpersonal skills to work with a wide variety of people each day, build relationships and network
Confidence and strong self-assuredness to succeed in cold-calling customers and making a sale
Communication skills, especially persuasion, to clearly convey the benefits of a product to potential customers
Articles to read
Marketing vs. Sales: Their Major Difference and How They Work Together
To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. Salespeople are the performers in a Broadway musical, whereas marketing folks are the set designers, producers, and choreographers.
Because its purpose is to create a customer, the business enterprise has two -- and only these two -- basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.
This article from the McKinsey Quarterly archive analyzes six major changes that promised to transform future marketing efforts.These forces have largely proved to be as influential as predicted and continue to shape today’s challenges.
Sales is not just about selling product. Like it or not half the decisions are made and people enter into buying relationships with people they like or trust. Buying decisions have become more complex with lots of options in this knowledge economy. Building sustaining relationships, managing one self and managing another party has to be mastered through a soft blend of EQ.
The Art of Sales: Mastering the Selling Process Specialization
Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company.
Successful Negotiation: Essential Strategies and Skills
We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.