25 Holdings

In Southeast Asia’s booming pet care economy, 25 holdings has emerged as Singapore’s industry leader. We are in the business of providing the best pet care consumer goods and services to our customers enabling the bond between pets and humans for a lifetime.

25 Holdings controls 2 main assets, Perromart, a regional pet care platform comprising: pet food, toys, accessories and our branded pet food business. We have successfully expanded internationally into Malaysia and Japan’s pet care market, and launched 3 popular brands: Paw Made (accessories), Heka (dog food), and NAMA (cat food).