Marketing & Communications Lead 123650

Key Roles & Responsibilities:

• Establish brand messaging, positioning, identify target audiences, marketing strategies, and go-to-market campaigns across targeted channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with the business units.
• Curate and analyze market insights, B2B buying trends, competitive analysis, and marketing best practices to build successful B2B marketing strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Lead marketing campaign execution for email campaigns, performance marketing campaigns, and social media engagement; to design, test and evolve lead nurturing tactics on these platforms.
• Assist with internal communications messaging and ensure consistency with company mission and vision.
• Work in partnership with the sales and business teams to develop impactful marketing campaigns with demonstrable results.
• Develop an account-based marketing approach in partnership with sales and business teams.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Maintain oversight of company brand and the consistent application of brand elements for external and internal audiences.
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Planning and coordinating targeted marketing events aimed at creating deep awareness and generating leads for DI’s offerings and services.
• Self motivated and self-driven individual able to prioritize and deliver outcomes under ambiguous, and highly dynamic environment.
• Ability to work independently and resourcefully to deliver intended business outcomes.

Requirements:

- Bachelor’s degree in marketing, communications, or an equivalent discipline.

- At least 5 years of experience in marketing in a B2B setting (marketing in technology firms or SaaS companies preferred).

- Able to manage and execute marketing from marketing strategy to execution of B2B marketing campaigns; experience with account-based marketing approaches preferred.

- Demonstrable track record of successful marketing campaigns.

- Experience with marketing automation and customer relationship management tools such as Hubspot, Mailchimp, Salesforce is a plus.

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