Product Marketing 346350

Key Responsibilities

1. Contributes towards development of business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share


2. Conducts basic competitive analysis for specific products or product lines. Drives Red Team Analysis


3. Assists with basic pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions


4. Junior partner with Engineering, Manufacturing and Sales on development of new products and enhancement of existing products as well as communication of market needs and time requirements


5. Understands technical and business environments. Assists with the development of strategies to meet business objectives


6. Supports the Field to ensure synergistic account approaches


7. Contributes towards the release of standard products through the end of their product life cycle

Functional Knowledge

• Demonstrates conceptual knowledge of theories, practices and procedures within a discipline

Business Expertise

• Applies general knowledge of business developed through education or past experience

Leadership

• No supervisory responsibilities; accountable for developing technical contribution

Problem Solving

• Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments

Impact

• Has limited impact on own work team; works within standardized procedures and practices to achieve objectives and meet deadlines

Interpersonal Skills

• Exchanges straightforward information, asks questions and checks for understanding