Product Marketing B1 342292

Key Responsibilities

Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

Recommends investment decisions for new product development

Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis

Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Understands technical and business environments. Assists with the development of strategies to meet business objectives

Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

Manages release of complex products through the end of their product life cycle

Functional Knowledge

• Demonstrates depth and/or breadth of expertise in own specialized discipline or field

Business Expertise

• Interprets internal/external business challenges and recommends best practices to improve products, processes or services

Leadership

• May lead functional teams or projects with moderate resource requirements, risk, and/or complexity

Problem Solving

• Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions

Impact

• Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies

Interpersonal Skills

• Communicates difficult concepts and negotiates with others to adopt a different point of view