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Senior Analyst – Campaign Engineering 332131

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$5000 to $8000 (Monthly)

Posted a year ago

Job Purpose


To provide analytics support for the company in gaining meaningful insights of policyholders and acquiring greater sales through marketing campaigns. The Senior Analyst is responsible for ensuring the successful delivery of marketing campaign initiatives through data driven analytics – sharing insights/analysis with a potential to drive business performance. The analyst is also expected to work closely with the key stakeholders and possess the relevant technical skills required to recommend and implement the analytics solution


The Job


· Support marketing campaigns through data preparation and data mining.


· Conduct pre-campaign sizing and post-campaign analysis.


· Perform various data analytics in SQL/SAS and work closely with campaign managers in ensuring that marketing initiatives are launched timely.


· Use your data expertise to support operational business teams and be the champion for data-driven decision making.


· Design, build and enhance analytics dashboard/report to enable the campaign managers to make an informed decision.


· Support the build of contextual marketing campaign data marts where necessary to advance the scalability and reusability of campaign design and visual analytics assets.


· Ensure all tasks are done and comply with both internal and external policies, guidelines and regulations.


· Support ad-hoc requests as and when required.


· Ensure all analytics project undertaking comply with both internal and external policies, guidelines and regulations.


· Support ad-hoc requests as and when required.


· Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.


· Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.


· Highlights any potential concerns /risks and proactively shares best risk management practices.


Our Requirements


· BS in Business Analytics, Statistics, Economics, Actuarial Science or equivalent disciplines that focuses on extensive use of data for analysis


· Minimum 2 to 3 years of practical experience in analytics in the financial services or insurance industry;


· Experience in insurance or financial services industry is a plus


· Programming skills using tools such as SAS Viya, Python, SQL and standard MS Office applications required. SQL knowledge is a must.


· Possess strong reasoning and analytical skills to merge statistical insights with business realities


· Experience in data visualization software such as Tableau is a must.


· High level of integrity, takes accountability of work and good attitude over teamwork.


· Takes initiative to improve current state of things and adaptable to embrace new changes.


About Great Eastern


Established in 1908, Great Eastern places customers at the heart of everything we do. Our legacy extends beyond our products and services to our culture, which is defined by our core values and how we work. As champions of Integrity, Initiative and Involvement, our core values act as a compass, guiding and inspiring us to embrace the behaviours associated with each value, upholding our promise to our customers - to continue doing our best for them in a sustainable manner.


We work collaboratively with our stakeholders to look for candidates who exhibit or have the potential to embrace our core values and associated behaviours, as these are the key traits that we expect from our employees as they develop their careers with us.


We embrace inclusivity, giving all employees an equal opportunity to shine and play their role in exploring possibilities to deliver innovative insurance solutions.


Since 2018, Great Eastern has been a signatory to the United Nations (UN) Principles of Sustainable Insurance. Our sustainability approach around environmental, social, and governance (ESG) considerations play a key role in every business decision we make. We are committed to being a sustainability-driven company to achieve a low-carbon economy by managing the environmental footprint of our operations and incorporating ESG considerations in our investment portfolios; improving people’s lives by actively helping customers live healthier, better and longer; and drive responsible business practices through material ESG risk management.


To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

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THE GREAT EASTERN LIFE ASSURANCE COMPANY LIMITED