$4000 to $5000 (Monthly)
Our Client, a Listed Firm is seeking to recruit a Senior Executive (Digital Marketing & Strategic Planning)
Location: Central Singapore
Be the key driver driving the operations, especially in marketing activities for mobile application (Smart Building Apps – Office & Retail Property)
• Plans and executes all marketing activities for Mobile Applications.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Degree in Marketing or equivalent
• Experience in digital marketing
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proficient in marketing research and statistical analysis
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