Senior Executive (Digital Marketing & Strategic Planning) 361582

Our Client, a Listed Firm is seeking to recruit a Senior Executive (Digital Marketing & Strategic Planning).

Location: Central Singapore

Be the key driver driving the operations, especially in marketing activities for their Mobile App (A Smart Building Apps)

Responsibilities:

• Plans and executes all marketing activities for Mobile Application.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimizes performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimize user experience.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimizes user funnels.

• Collaborates with agencies and other vendor partners.

• Evaluates emerging technologies.

• Provides thought leadership and perspective for adoption where appropriate.

Requirements:

• Degree in Marketing or equivalent

• At least 2 years of experience

• Experience in digital marketing

• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Proficient in marketing research and statistical analysis