What does the Digital Marketing do?
Digital marketing can be broken down into 4 main categories: Online marketing, Social media marketing, Search engine optimization (SEO), and Pay per click (PPC).Online Marketing is the process of engaging consumers online through the use of many forms of online tools and resources. This strategy is usually utilized by businesses that are starting out or are on a budget. Because this does not include paying for advertisements, it works best for small business owners.Social Media Marketing is a communication channel that allows businesses to reach their target audience with the use of social media platforms like Facebook, Linkedin and Twitter.